Creator-led commerce for supplement & wellness brands
Stop guessing
what sells. Prove it.
HUM creates, tests and learns from creator-led content to find the ideas, hooks and messages your customers actually respond to — then turns the winners into creative built to scale.
20–25 planned creative assets every month. New hooks, fresh angles and creator-led content, continuously tested and refined to discover what resonates with your customers.
The HUM system
Create → Test → Prove → Scale.
01Create
We develop new hooks, creative angles, product stories and creator-led content specifically for your brand.
02Test
Where agreed, we publish and test suitable creative organically to identify promising concepts and audience responses.
03Prove
We analyse performance, identify patterns and recommend the strongest creative candidates for further testing.
04Scale
We prepare promising creative for paid campaigns. Your advertising team then validates and scales what performs.
HUM supplies the creative strategy, production, testing and recommendations. Advertising campaign management isn’t part of the standard retainer, and organic success doesn’t guarantee paid performance.
Platforms
Platform-native. Not platform-dependent.
TikTok. Reels. Shorts. Meta. Organic or paid. The platform changes. The principle doesn’t: find the creative people respond to and build from there.
Why HUM
Most brands pay to test creative.
We test before they pay to scale it.
The traditional model
Brief → produce → launch → spend → hope.
HUM
Learn what sells, then put money behind the proof.
Media budget is the most expensive place to learn what your customer responds to. We’d rather learn it first, then put spend behind what already works.
Creative testing & your budget
What could better creative testing mean for your advertising budget?
Explore how your monthly media budget compares with an illustrative creative-testing allocation, and see how HUM fits into your creative strategy.
£25,000 / month
Illustrative creative-testing allocation
£5,250 / month
A modelling assumption of around 21% of budget used to test creative — not an industry average, and not money automatically wasted.
With HUM
Identify promising creative ideas before committing larger advertising budgets.
HUM monthly creative investment
£3,000 / month
- 20–25 planned creative assets
- Organic testing where agreed, creative analysis and paid-ready recommendations
Paid testing is still needed to validate commercial performance — HUM helps you decide what’s worth putting it behind.
What if your £25,000 media budget had 20+ new, pre-screened ideas feeding it every month?
Illustrative figures only. Actual creative-testing budgets, campaign performance and results vary between brands.
Creator-led, first-hand
Content made to sell, not to sit in a deck.
Ben creates as @biohackben — listed by Feedspot among the top biohacking creators on TikTok, alongside names like Dave Asprey and Tim Gray.
About
Built by a creator. Designed for commerce.
“I spent years creating, testing and selling products through short-form content — not watching it from an agency dashboard.”
Ben has worked as a creator and affiliate for several years, much of it with supplement and wellness brands, learning first-hand what makes someone stop, watch and buy — the hooks, the buying triggers, the formats that feel native rather than advertised.
After years creating, testing and selling products through short-form content, Ben built HUM around a simple principle: discover what customers respond to, then develop more of what works.
The engagement
The HUM Creative Engine.
An ongoing creative-testing partnership with a planned monthly production target.
- Cadence
- 20–25 planned creative assets per month — a planned output, not unlimited production.
- Reporting
- What resonated, what didn’t, and what we test next.
- Commitment
- Rolling month to month. No long contract.
Each month we plan, produce and test a new round of creative, then feed what we learn into the next cycle.
- 20–25 planned creative assets per month
- Creative strategy and concept development
- New hooks, angles and product stories
- Creator-led short-form content
- Organic testing where appropriate and agreed
- Creative performance analysis
- Paid-ready creative recommendations
- Monthly reporting and next-cycle planning
Investment
£3,000 / month
Creative strategy, production, testing and reporting. Rolling month to month.
Advertising spend, additional creators, custom applications, live presenting and advertising campaign management are separate unless specifically agreed.
The value compounds: every cycle you know more about what your customer responds to than the last.
Who we work with
Deliberately focused on consumer health and wellness.
- Supplements
- Wellness
- Longevity
- Healthy ageing
- Ingestible beauty
- Functional nutrition