HUM.
Creator-led commerce
Algorithms find audiences.
AI creates efficiencies.
People create the hum.
Human influence. Commercial impact.
Your next TikTok growth partner shouldn’t be an agency.
I’ve spent five years on the other side of the equation — as a TikTok creator and affiliate, learning what gets watched, what builds trust and what actually sells.
Now I bring that experience inside a small number of selected supplement and wellness brands.
- 20M+
- Views
- £Millions
- GMV contributed to
- 5 Years
- On TikTok
- Health & Wellness
- Specialist
GMV figures represent contribution across campaigns within the TikTok ecosystem. They do not imply that all revenue was solely attributable to me.
The difference
Agencies make content.
Affiliates learn what sells.
I’ve spent years creating content where performance matters.
If nobody watches, it doesn’t work.
If nobody clicks, it doesn’t work.
If nobody buys, it doesn’t work.
That creates a different way of thinking about TikTok.
Would I stop scrolling?
Would I trust this person?
Does this feel like an advert?
Would this make me interested in the product?
That’s the mindset I bring inside your brand.
Experience
Five years inside TikTok.
20M+
TikTok views
£Millions
TikTok Shop GMV contributed to across campaigns
5 Years
Creator & affiliate experience
Health + Wellness
Category specialism
My TikTok experience has been developed from inside the creator ecosystem — creating, testing, selling and learning alongside successful creators.
That included involvement with Creator’s Corner in the United States, where I was part of its creator community and gained exposure to leading creators, affiliate strategies and supplement brands operating in the US market.
Brands I’ve worked with
Direct commercial relationships.
- VIVA NMNPartner
- Further partnerships added as agreements allow.
Creator & industry experience
Communities and ecosystems I’ve learned within — not commercial relationships or endorsements.
- Creator’s Corner (US creator community)
- US TikTok Shop affiliate ecosystem
- Supplement & wellness creator network
Real content
I’ve spent years learning what makes the thumb stop.
All clips below are live TikTok embeds from @biohackben — tap any tile to watch on TikTok.
How the partnership works
I become your TikTok presence.
Not another agency to manage.
Not a revolving door of UGC creators.
Not 30 disconnected videos every month.
Instead, I learn your products, your customer, your category and your brand — and become a consistent creator behind your TikTok growth.
- 01
Learn
Understand the products, customers, research, objections and opportunities.
- 02
Create
Produce approximately 20–30 original TikTok videos each month.
- 03
Test
Test hooks, subjects, formats, stories and sales angles.
- 04
Iterate
Use real audience behaviour to improve the creative.
- 05
Scale
Identify winners and develop them further.
The content engine
20–30 opportunities to learn every month.
This isn’t a package of videos. The videos are the testing mechanism — the way we find out what your audience responds to.
We’re not looking for 30 perfect videos.
We’re looking for the ideas worth scaling.
Why affiliate experience matters
An affiliate doesn’t get paid because a video looks good.
An affiliate gets paid when somebody buys.
Years of affiliate work builds a commercial mindset around content. You learn quickly that craft alone doesn’t move product.
Attention matters. Retention matters. Trust matters. But ultimately the content has to create action.
That’s the commercial instinct I bring to a brand partnership.
Selectivity
I’m deliberately not building an agency.
That model doesn’t work with 50 clients. So I partner with a small number of supplement, health and wellness brands at any one time, where I genuinely believe TikTok represents a meaningful growth opportunity.
Fewer brands.
Deeper involvement.
Better work.
I personally research the products.
I personally develop the creative.
I personally appear in the content.
I personally study what’s working.
The partnership
Start with 90 days.
90-day TikTok growth partnership
£4,000/ month
Paid monthly in advance.
- Approximately 20–30 original TikTok videos per month
- Creative strategy
- On-camera creator
- Research
- Content production
- Testing
- Iteration
- TikTok Shop strategy where applicable
- Content that works beyond TikTok
- Monthly performance review
Content that works beyond TikTok. Content created through our partnership can also be used organically across your brand’s own TikTok, Instagram and Facebook/Meta channels — included at no additional cost. TikTok Shop is the focus, but the content you receive can work harder for your brand across your other organic social channels too.
Organic social usage is included. Paid advertising, Spark Ads, whitelisting and paid media usage can be arranged separately.
+ Performance commission
Agreed individually based on product margins, attribution, TikTok Shop structure and commercial objectives.
The retainer gives me the time and resources to properly build your TikTok presence. The performance element means our commercial incentives remain aligned.
If you win, I win.
TikTok live sessions — optional add-on or standalone
from £750/ live session
Booked individually, or layered onto the 90-day partnership.
Hosted TikTok Live shopping sessions built around your product, from pre-promotion and hook planning through to live selling and post-stream follow-up content.
Lives are the highest-converting surface on TikTok Shop for supplement and wellness brands — they turn attention into orders in real time.
+ Performance commission on live-driven sales, agreed individually — same principle as the partnership: if you win, I win.
What I need from you
Your part is deliberately simple.
That’s basically it.
The purpose of the partnership is to remove TikTok from your team’s workload — not create another project for them to manage.
Who this is for
This isn’t for every brand.
It’s designed for established supplement, health and wellness companies that:
- 01Already have a strong product
- 02Already have customers
- 03Are generating meaningful revenue
- 04Believe TikTok represents an opportunity
- 05Don’t yet have a strong TikTok identity
- 06Want TikTok to generate customers, not just views
- 07Are willing to test and learn
You’ve built the brand.
Let’s build its TikTok presence.
Selected brand partnerships
Think your brand should be bigger on TikTok?
Tell me about the brand, the product and where you are today. If I believe there’s an opportunity, we’ll have a conversation.
I’m not an agency trying to learn TikTok with your marketing budget. I’ve spent five years learning it as a creator and affiliate.